In partnership with The NOW Group Agency, Gab Films was brought on for two consecutive years to produce a campaign on behalf of the BC Teachers’ Federation. The goal: raise awareness around the growing teacher shortage and lack of support in BC’s education system. In 2024 we approached the issue through a scripted narrative vignette—highlighting real challenges like oversized classrooms, missing support staff, and overstretched teachers. In 2025, we shifted the lens to real educators, capturing their authentic voices and moments with students in their classrooms.

Brandon spoke candidly about having to spend his own money on supplies and going weeks without essential classroom support like educational assistants. Livia shared the emotional toll of seeing students come to school hungry or overwhelmed with anxiety, while Preet, with 24 years of teaching experience, emphasized how today’s challenges—from mental health to cyberbullying—require more resources and attention than ever before.

Their stories are a powerful reminder: BC’s teachers are doing everything they can, but they can’t do it alone. This campaign was designed to spotlight that urgent need—not just for funding and staffing, but for recognition, support, and action.